The Business of Fishing
We are privileged on the island of Ireland. In the European Union, only Cyprus, Malta and ourselves are surrounded by water. Of the three, only ourselves has a coastline to the mighty Atlantic Ocean, a vast ecosystem that stretches for thousands of kilometres to the west. On this island we are uniquely positioned to work with nature, to harness the knowledge we have gained over hundreds of years at sea. Irish Fishers know how to work in tandem with the sea. They take what nature provides but leave what nature needs, in much the same way as those on land each year harvest the fruit that nature provides, but leave the trees. Irish fishers know that next year is only a heartbeat away. Fish stocks are tomorrow’s bread, and must be conserved.
Fishing and Technology
Our video documentaries are all produced on location in fishing communities around the Irish coastline. We are proud to be based in Kilmore Quay, where fishing and fish processing is rightly and correctly valued and respected for the important social, natural and economic activity that it represents.
We listen to, communicate with and inform the Irish seafood Industry. Our documentary video style is to encourage people to speak their minds, to open their hearts, to share their hopes, dreams, joys, disappointments, and exasperations.
Bridging the Communication Gap
The Fisher’s Voice hopes to bridge some of this gap. Nobody can tell the story of why seafood is good food better than the fishers themselves. Nothing beats seeing the effort, skill and training that it takes to bring home and land fresh fish on a pier, and to see it whisked away for processing and made ready for the markets within hours. Seeing is believing.
That is why The Fishers Voice is of its time. In the twenty-first year of the twenty-first century the stars have aligned in all areas, rural and urban, to bring together the technology, the mobile data capacity, the proliferation of devices, the penetration of Facebook, Youtube and other platforms to begin moving people away from watching television and on to viewing purpose-made quality video content on their phones instead.
In time The Fisher’s Voice can showcase to urban consumers how highly skilled, qualified and trained the personnel of the Irish Seafood Industry are. It can demonstrate the expertise, effort and sheer hard work that goes into every single fillet of fish. Seeing is believing. Ireland's fishing communities are masters of their craft, and the tradition and heritage associated with the fruits of the sea is the pride of our entire nation. Everybody at all levels in the Irish Seafood Industry deserves the public’s respect and admiration for their ability to work with nature to produce such good quality healthy food.